Bombardment Advertising
Theres a new form of selling products/entertainment these days. It’s called Bombardment advertising. Take for example, Watchmen. If you have a television then you’ve almost certainly seen a preview for it - probably a couple hundred or so. The definition of this type of advertising is as follows: blantantly play a commercial campaign over and over until the viewer either gets nauseous (and pukes) or takes a slight interest in the idea/object being marketed.
No joke, I had the tv on in the background for two hours last night and I saw a preview for Watchmen a minimum of 12 times. Now come on, that’s a bit ridiculous. Probably even more so, the Hyundai Genesis commercial played during the superbowl (Before/After as well) atleast two dozen times. This new form of advertising is annoying and detrimental to our health but I think it works. How sad… I’m going to pull up to Loews Theater tomorrow night (In my Hyundai Genesis, that I surely can’t afford.), pumped to see Watchmen. I’ll feel cheap, dirty and used because i’ll know I was the victim of a one night stand, coutesy of mass media advertising.
